A full day event on February 13th, 2013:

Future Media Distribution


Information Centric Networks

Opportunities and challenges

Wednesday February 13th, 2013, in Kista (Stockholm) Sweden

SAIL and EFRAIM welcomes you to a day of workshops, presentations and demonstrations around Future Media Distribution using Information Centric Networks.

The needs and opportunities around Future Media Distribution will be discussed, both regarding business models and technical solutions. Information Centric Networks will be explained and proposed as a solution. Challenges and the way around them will be identified.

Overview agenda for the day (February 13th, 2013) is outlined below. A detailed agenda is available for download/view and the demo descriptions are available here.

08.30 - 09.00Registration. Coffee and sandwiches
09.00 - 09.10Welcome and introduction
09.10 - 09.45Keynote: Media distribution today and in the future
09.45 - 10.45Presentation: Business models, value networks and mechanisms to support future media distribution
10.45 - 11.15Coffee
11.15 - 12.00Presentation: Information-Centric Networking for Future Media Distribution
12.00 - 12.45Panel: When is it time to deploy?
12.45 - 14.00Lunch buffet
14.00 - 14.10Welcome to Ericsson Studio
14.10 - 14.30Presentation: On the brink of a Networked Society
14.30 - 16.30 (approx)Workshop: How to measure user experience of IP-based media services in relation to business modelsWorkshop: Content demand measurement and estimationWorkshop: Regulatory aspects of Future Networks and Future Media DistributionWorkshop: Open source resources current statusDemos: Nine stations with demonstrations from the SAIL project

The day is a joint event between SAIL, a pan-European research project funded by the European Commission and EFRAIM, a Swedish research project funded by Vinnova. If you have any questions please use our contact form.






The day will take place at the Ericsson fascilities in Kista, Sweden. On the map below you can find the localities, nearby hotels and commuter trains.

View SAIL/EFRAIM event Feb 13 in a larger map

Descriptions of each session and workshop:

Media distribution today and in the future

This keynote presentation will outline the current status of over the top media distribution. Distribution formats and business aspects will be covered. The speaker is Marcus Linden from the major Swedish broadcaster TV4. He is responsible for the TV4 Play service and Content delivery for the TV4 group.


Business models, value networks and mechanisms to support future media distribution

This session will outline the current situation regarding market and traffic growth in the area of media distribution over the Internet. Current actors and business models will be discussed, as well as projections for the future. Challenges regarding collaboration and possible solutions will be discussed.


Information-Centric Networking for Future Media Distribution

Information-Centric Networking is a technology that provides access to named data — such as media content items — as a native network service, aiming at higher efficiency and better security than today’s connection-based distribution mechanisms.

This session will feature presentations on how Information-Centric Networking can be beneficial for media distribution. Fundamental ICN concept as well as specific approaches will be presented, and the speakers will share their views on the potential and challenges of applying ICN to media distribution.


When is it time to deploy?

A panel on the commercial outlook and opportunities. When is the time to deploy a solution for Future Media Distribution? A panel will discuss and provide their view on when you should implement and launch a solution based on Information Centric Networks.


Workshop: How to measure user experience of IP-based media services in relation to business models

In a panel discussion format we will discuss how to measure user experience (Quality of Experience) for IP-based media services. The number of over-the-top media services are increasing rapidly, and all actors involved want to ensure a good end user experience of the services. Special attention will be given to the fact that the actors in the media distribution typically has access to a subset of the measurement data from applications and the network, but usually do not share this data with the other actors. We will discuss how data potentially can be shared and how the user experience can be improved. We will discuss business models, Quality of Experience measurement methods, and how measurement data potentially can be shared between the actors.


Workshop: Content demand measurement and estimation

Efficient media distribution over internet relies on storing content in caches close to the consumer to avoid overload on central media servers and other core network resources. What to store in caches of limited size, and for how long depends on the demand for each unit of content. For this reason, studies of demand patterns is interesting for both network operators and content distributors. Using such information we can e.g. decide where and what type of caches to place in the network, and when to store what where. Ideally we would like to understand these patterns well enough to be able to automatically classify content based on measured demand. Given such classification, and any other that we can extract from content meta-data we should be able to project future demand for each given unit of content, and for different demographics. In this seminar we will explore some state of the art results on media content consumption patterns for three different scenarios (IPTV, Facebook and YouTube) and one perspective on why this important to the industry.


Workshop: Regulatory aspects of Future Networks and Future Media Distribution

What are the needs and possibilities of regulations of future networks and future media distribution? To this workshop we invite anyone interested in the regulatory aspects, and especially individuals representing regulatory bodies. Within the SAIL project similar workshops have been held in Finland and Portugal. Findings and questions from the project will be presented, and the future outlook from a regulatory aspect will be jointly discussed.


Workshop: NetInf Open Source Resources Current Status

Meet the developers of the SAIL NetInf open source prototype software.
This workshop gives an overview of the NetInf software releases that have been made available to the public by the partners of the SAIL project. The presentations will cover components implemented in several programming languages, including C, Java and Python. There will also be time for questions and discussion.


Demos and prototypes:

GIN demo
The prototype will demonstrate the feasibility of the GIN architecture and show the potential of the ICN paradigm. ICN concepts like name-based routing, ubiquitous caching, improved data availability and content locality will be demonstrated.

Event with Large Crowd (EwLC) (physical nodes)
Proof-of-concept implementation of the EwLC scenario, showing the actual functioning and benefits of NetInf for content access/distribution in such an environment.

Event with Large Crowd (emulation framework)
Same EwLC scenario as above, but running an emulated NetInf network including a significant number of nodes, showing the efficiency gains of using NetInf.

NetInf Device and nilib (sw library)
The demo will show: 1) A NetInf device, integrating NetInf with DTN, based on the DTN2 reference implementation and the nilib NetInf code, and 2) the nilib code performance.

Adaptive Deployment of NetInf on SAIL Cloud Networking (CloNe) Infrastructure
Shows integration of SAIL work packages B and D, demonstrating the power of dynamically deploying virtual infrastructures.

Caching Visualisation
Shows a visualisation of how caching works in a hierarchical manner.

SAIL Open Connectivity Services (OConS) Multi-path Content Delivery with NetInf
Shows the benefits of using multi-path connectivity techniques for improving the quality of experience in video content delivery.

SAIL Open Connectivity Services based Distributed Mobility Management (DMM)
The demo shows OConS orchestration procedures so as to bring about a dynamic access solution in a mobility scenario by the cooperation of OConS mechanisms.

SAIL Cloud Networking Admin Perspective
The demo will provide the audience an insight to the CloNe service administrator perspective.

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